William Hill is considered as one of the world’s leading bookmakers, but why are they using images of children in their company promotions? Somewhat inappropriate, don’t you think?
Good thing, the UK’s Advertising Standards Authority has already warned William Hill to avoid using images featuring children in their future promotions. The warning came after banning a series of Twitter adverts by the bookmaker which were found to be irresponsible and unacceptable.
The UK-based gambling operator has admitted that the use of the image of a child and teddy bears in its Twitter ads were “not acceptable.”
The tweets were brought into question after one Twitter user complained to ASA. Immediately, ASA, UK’s independent regulator of advertising across all media, assessed the said tweets; the first showed a child jumping in the air, the second ad featured an image of two large teddy bears wearing crowns on the back of a lorry and the third featured two similar bears in front of the Houses of Parliament.
According to the concerned individual, the tweets were likely to be of particular appeal to children. This seems ironic because William Hill’s audience are mostly adults.
After the incident, William Hill admitted its error and said it had implemented procedures to guarantee that the issues would not be repeated anymore.
Furthermore, the ad watchdog said that it “welcomed” the betting company’s guarantee of having taken adequate steps to avoid a similar blunder in the future. The ASA added that the images of the large teddy bears which formed the central focus of the ads, “would have been seen as children’s toys”; hence, those were likely to be of particular appeal to children.
Sure, it’s just an error but please be too cautious next time. We just hope that William Hill will be more responsible on making gambling ads in the future. We strongly believe that images of kids or the youth should not be included in any form of gambling activities or ads.